EntreLeadership Elite is a suite of tools empowering business owners to lead their teams and grow their business. Build a healthy culture, create a strategic plan, and scale business the Ramsey way.
ROLE
Design Lead, Ramsey Solutions
ACTIVITIES
- Advocate for user-centered approach
- User interviews
- Flows, wireframes, and prototypes
- Test and iterate based on insights and data
- Assist with implementation (HTML, CSS)
OPPORTUNITY
Business-owner Ramsey fans are familiar with EntreLeadership events, coaching, and media which provide motivational and useful content they love. We learned that they want to go deeper and learn tactical ways to lead their teams and grow their business the Ramsey way.
User Research
We identified a core persona who is a business owner that is very skilled at providing the service of the business, but is now in a leadership role. They don’t have the training to manage people and scale the business well, leaving them feeling frantically busy and overwhelmed.
DESIRED FUTURE DASHBOARD
Helping Business Owners Create Strategic Alignment with Their Team
Build a Desired Future
See Desired Future and all the related Objectives and Key Results that are required to bring the strategy to life.
Set Defining Objectives & Key Results
Add, edit, and update Defining Objectives and Key Results so that the team can stay aligned over time.
Share With Team Members
Share with others who are responsible for bringing the Desired future to live. Those who have access can update the board.
WEEKLY REPORTS
Enabling Leaders to Keep a Pulse On the Health of Their Team
Team Members Submit Weekly Reports
Each week, team members report how they’re doing. These reports get aggregated into the Leaders dashboard for their review at the beginning of the week.
Team Health and Insights at a Glance
Leaders see how their team is doing at the end of each week, including 9-week trend for morale, stress, and workload.
Detailed Reports for Each Team Member
Leaders get a summary each week where they can review each team members report and comment with any input they’d like to provide.
Other Activities
Product Strategy & Vision
Partnered with product stakeholders to co-create a product vision based on known user and business goals to foster clarity and alignment within our squads.
Delightful Onboarding
To add delight to the product’s onboarding flow, I wanted to add some animation. I coded an example in CodePen to clarify desired spec and ease implementation for engineers. View CodePen.
Advocate & Coach
Coached designers, writers, and engineers to ensure a great user experience across the product including advocating for the adoption of the design system, resulting in added design consistency and implementation efficiencies.
Global Navigation & Style
Two core features of the product had different style and navigation. I redesigned them to create a cohesive experience and reduce unnecessary cognitive load.